Adaptability is crucial in the creative services industry. Sometimes, my books about duckies and horsies have to share the work day with adult concepts and content. There’s a lot of switching gears between designing for kids and designing for their parents.
Here’s a few examples of some “aged-up” publishing design and art direction. (Check out the moments where Disney Editions coffee table books blur the line between adult and children’s design. now THAT’s fun!)